Reel Women Seen tells the story of the realities faced by women in the film and TV industry yet simultaneously depicts the necessary, possible and achievable ways to transform them. The story is set in common TV backdrops – from a police procedural to a sitcom (complete with laugh track), to a medical drama, to a webisode series. One continuous narrative unfolds through a series of brief parodies, ending with resolve for change.

“Reel Women Seen takes a light-hearted yet poignant look at the lack of female representation in multi based media. It aims not to poke fun at the stereotypes and underrepresentation facing women but rather to shine a light on it. In turn, the hope is to make people think about what they see on their screens (and behind the scenes) and how to change it for the better. Our aim is to also encourage young women to aim higher and to pursue careers in what is an often male dominated industry. If women are seen in key positions then girls have something to aspire to. If the public sees women in key positions and being better represented on their screens then the old stereotypes fade away. We will go from being an anomaly to being the norm. In essence we want to shift the paradigm. And we want to have fun doing it!” — Amanda